Professional Profile
Marketing Executive with 10+ years of experience driving brand growth, digital transformation, and lead generation across different type of industries. Currently VP of Marketing at Marmol Export USA, with prior leadership at Surface Tempo and G+A Flooring. Successfully founded and exited two businesses, now a Forbes Business Council member.
Based in Irvine, CA
Aug 2022 - Present
VP of Marketing
Full-Time
Marmol Export USA
Anaheim, CA
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Lead national marketing strategy for one of the largest natural stone and surface suppliers in the U.S.
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Directed multi-channel campaigns (Meta, Google, trade media) to expand brand presence nationwide.
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Partnered with leadership on branding and positioning, driving measurable growth in client engagement and sales pipeline.
Aug 2018 - August 2022
Director of Marketing
Surface Tempo
Full-Time
Irvine, CA
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Spearheaded company-wide rebranding and digital transformation.
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Built automated lead funnels that increased conversions by 40%.
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Directed creative production (photo, video, social), strengthening customer engagement.
Apr 2015 - Aug 2018
Director of Marketing
G+A Flooring
Full-Time
Laguna Niguel, CA
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Directed digital marketing operations for a regional flooring supplier.
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Launched campaigns that grew inbound lead flow by 45%.
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Revamped website and CRM systems, improving customer retention.
Founder (Exited)
Russ Flooring
May 2019 - Oct 2024
Mission Viejo, CA
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Built and scaled a full-service flooring showroom and installation company.
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Secured supplier partnerships and introduced customer financing programs.
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Successfully exited in 2024; remain a shareholder.
Founder (Exited)
Raw Agency
Sep 2018 - Feb 2023
Irvine, CA
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Founded boutique marketing agency serving construction and lifestyle brands.
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Designed campaigns that lifted client lead flow by up to 60%.
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Successfully exited in 2023; remain a shareholder.
Work Experience
Proven track record in marketing leadership, digital growth, and rebranding, delivering measurable results across regional and national companies.
Russian University of Cooperation
Master’s degree
Business Informatics
UC Irvine
Specialization
E-Marketing
Education
Degrees and certifications in the specialized fields of marketing and business.
Licenses & Certifications
Professional accreditations and certifications demonstrating expertise and compliance with industry standards.
Professional Skills
Key competencies essential for navigating and excelling in various professional contexts.
Digital Marketing & Growth
Campaign Analytics & Reporting
Paid Media (Meta Ads, Google Ads)
Digital Marketing Strategy
SEO & Website Optimization
Email Marketing (Klaviyo, Mailchimp)
CRM & Lead Automation
Creative & Brand Development
Brand Development & Identity
Creative Direction (Photo/Video)
Content Strategy & Social Media
Copywriting & Storytelling
Presentation & Pitch Development
Web & Design Tools
WordPress, Shopify, Webflow, Wix
Photoshop, Canva, Figma
Illustrator, Lightroom, InDesign
Microsoft Office Suite
DaVinci, CapCut
Leadership & Strategy
Strategic Planning
Business Development
Project Management
Negotiation & Partnerships
Team Leadership & Collaboration
Languages
Proficient in multiple languages, facilitating effective communication and collaboration in diverse settings.
🇷🇺 Russian
Native or bilingual proficiency
🇬🇧 English
Native or bilingual proficiency
Honors & Awards
Acknowledgments for exceptional achievements and contributions in professional endeavors.
Forbes Business Council
Issued by Forbes
Selected as a member of the Forbes Business Council for leadership in marketing, business growth, and strategic innovation.
Jul 2025
Certificate of Appreciation
Issued by International Belt
Wrestling Associatios
Awarded a Certificate of Appreciation for advancing international promotion and development efforts within the Belt Wrestling Association.
Jan 2019
Certificate of Honor
FISU World University Games
Recognized with a Certificate of Honor for outstanding contributions and organizational leadership at an international sporting event.
Sep 2013
Cesar Valladares
Founder at G+A Flooring
Aug 2018
During his time with our company, Ruslan was instrumental in leading and executing a full rebrand
of our marketing strategy, including the launch of a new website, local SEO optimization, lead
generation campaigns, and our first-ever Google and Facebook Ads initiatives. He consistently
demonstrated strategic vision, creative leadership, and hands-on execution that directly contributed
to our increase in inbound sales and online visibility.
Donald Lopez
Founder at Surface Tempo
Aug 2022
Ruslan has led all marketing efforts for Surface Tempo with exceptional results. From branding and digital strategy to content creation and advertising, he has successfully expanded our customer base and established Surface Tempo as a leading name in countertop fabrication and home remodeling in Orange County.
Recommendations
Endorsements and testimonials highlighting professional aptitude and contributions from colleagues and partners.
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